/
 
 

向加納文化致敬:Burberry 帶我們回到 Adwoa Aboah 家鄉|傳統與創新的相交點

 

Christopher Bailey 在近幾季的設計將 Burberry 的經典格紋重新演繹,配合 Gosha Rubchinskiy 與品牌的聯乘系列,帶動這個復古的標誌強勢回歸。這個圖樣一度出現在 trench coat 的內裡、帽子、鞋袋的設計中,當你以為這個格紋圖樣已被發揮到極致的時候,模特兒Adwoa Aboah與品牌的最新廣告系列也許會改變你這個想法。


 

Never have I been more proud of something. The last part of my series with @burberry Art Directed by myself, shot by #juergenteller Styled by @poppykain. Make-Up by @celiaburtonmakeup Outfits by my Auntie Tina. Featuring my cousin @kensemah My Grandma, Auntie Mary, Auntie Tina and my skrillion @sonny_hall .Thank you to everyone who made this possible, for listening to Juergen and I when we came up with this mad idea. This is what it’s all about, do something different, think outside the box and create something iconic. #juergenxadwoa – Going home, back to the motherland. A place where I felt like an outsider but always wanted to belong. Growing up differently, never knowing the mother tongue. Patronized by the world, one sided images of famine and underdevelopment. Culturally appropriated, continuously stolen with no respect or return. The world knowing nothing about the magic that Ghana is, the beauty and chaos. Where my father was born, the other half of my British blood, Accra. Home away from home with the church and the swing and grandma and grandad, aunties, Kente cloth, fufu and buckets for washing. Memories, so many memories of 6 hour journeys to visit my other half. The last chapter and I want the world to know that there are two families, both that mean the world to me, two sides to my story. I want the world to see the beauty and Ghana to have that moment in the light, one that it has always deserved. I have been claimed by Ghana, told to go and show the world, make them proud. I belong. So that’s what this is, a message of love and pride to my family and the people of Ghana.

A post shared by Adwoa Aboah (@adwoaaboah) on

Burberry 最新的 Pre-Fall 廣告硬照再度由 Adwoa Aboah 主演,這是品牌與她第三次的合作。Adwoa Aboah 帶領攝影師 Juergen Teller 前往她位於加納的阿克拉的家鄉,讓她的家人穿上由她的姨姨 Ernestina Aboah aka Auntie Tina 與祖母 Gladys 所縫製的設計,照片中可見一系列的裙裝均用上 Burberry 的經典格紋,每人身穿均是獨一無二的款式,同時,這些裙裝的設計是向她家族的傳統文化作出致敬。

 

 

照片中, Aboah 頭戴紅色的傳統頭巾(duku),身穿魚尾剪裁套裝,她在社交平台 Instgram 上表達,自己能夠有幸創造這個別具意義的影像深感榮幸,更感謝 Burberry 團隊的幫助,合力將這件事實現。

 

//我嘗試按捺着自己,不要被這次的旅程牽動自己的情緒,可是,這次的體驗對我來說真的是十分難忘,特別之處是在於能讓所有人看見我的起步點,回到阿克拉就代表回到我的家,能夠將我最親近的朋友帶到來我生命的另一部分,讓他們感受另一個我,另一種生活。//——Adwoa Aboah

 

這次的合作在文化層面上有着致敬的意義,除了商業方面的考慮,對文化與社會的回饋也是當代品牌與設計師應該要懂得考慮的一環,這就是一個經典品牌代表着的意義。


Text/ Sarah Lam

TOP 5